If you were a fashion designer, letting Lady Gaga wear your clothes for free at the Grammy Awards will probably cause fashion bloggers to put your name alongside other famous designers. Okay, so Lady Gaga is known for her outrageous wardrobe choices but your name will be mentioned so many times in fashion magazines that people are going to find it hard to ignore you.
The same concept can be applied if you are looking to have your relatively new sports brand logo being displayed right next to Nike or Adidas. How do you do it? You might want to start by paying more attention to popular athletes. Popular athletes are like folk heroes in their own country. They are revered for being mere mortals who have the capabilities and capacity for bigger things.
Popular athletes usually play popular sports. Asians, in general, love football. Therefore, it is hardly surprising that some of the more popular athletes are football players. For example, Bambang Pamungkas is one of the most prominent athletes in Indonesia and he is a soccer player. The same can be said about Khairul Fahmi Che Mat – Malaysia’s latest sports darling.
Putting your brand on the back of such athletes is going to do wonders for your product. These athletes generate publicity wherever they go. You can take advantage of this fact via a sports sponsorship – sponsoring such athletes in terms of sportswear, equipment or whatever your brand specializes in. It has been proven to be one of the more successful marketing methods and you will definitely gain from it.