Finding the right domain can help to make your website more popular. Whether you have a blog, on online store or a website for a small business, your domain is your online address and something you should think about very carefully. In this article, we’ll be focusing on some tips to choose the best domain prefix -the part of the domain that comes before the .com or other extension.
1. Make it Short and Easy to Remember
The shorter and simpler your domain name is, the easier it will be for people to remember it or type it. The longer a domain name is, the more of a chance that it will be forgotten or misspelled. While many people cut and paste domains, this isn’t always the case. With a nice short name, you can easily tell someone “my website is mysite.com” and they’ll remember it. If possible, avoid numbers, hyphens and other characters or at least keep them to a minimum.
2. Include Relevant Keywords
Keywords are popular words and terms that people use when searching for something on Google or other search engines. Including these in your domain name helps to brand your site and may even help you get a higher search engine ranking. You will, of course, want to choose keywords that are relevant to the topic of your website.
When thinking about keywords, it is sometimes advantageous to use longtail keywords rather than very broad and competitive ones. Try to think of words that describe what makes your website unique. This helps make the domain name more memorable and it also increases the chances that the domain you want will be available.
3. Target Your Location
Depending on the kind of website or business you have, you may want to use geographical targeting in your domain name. This is very useful for brick and mortar businesses. You can include your town, city, state or region in your domain name to let people know where you are. This is helpful when potential customers are searching for your type of business in a specific area.
Another advantage to using locations in your domain name is that it can help you find a domain name that’s still available. A domain such as autorepair.com will probably not be available. If, however, you include your location, you are more likely to find a domain that is available. If you’re seeking Singapore domains, for example, you might find a domain such as Singaporeautorepair.com.
4. Brand Yourself
While it’s good to target keywords and geographical locations, you may also want to make your domain unique by including your name or business name. This prevents your domain from sounding too generic. For a personal blog, using your name is always an option.
For businesses, you should consider if your business name tells people what you are all about. For example if your business is called John’s Plumbing and Roofing, that is quite straightforward. On the other hand, if your business is Apex, Inc. or Aardvark Enterprises, you have to decide whether it’s more important to brand yourself or choose a domain that tells people what you are doing.
In conclusion, you should make sure that your domain name is a good match for your website. You will have to make some choices when choosing your domain prefix. For example, you probably won’t be able to include keywords, your own name and your location all in one domain. What you focus on will depend on your goals and the nature of your website.